If you cannot hire a big ad agency to build your brand, try some of these do-it-yourself ways to establish your company’s corporate identity.

1. A war cannot be won without a strategy

“I know my business in-and-out; people will trust me for my experience.”

People who know you will surely trust you for who you are, but what about others who will give you real business? You will face the competitive intensity when you realize that Google brings in 10 million results for your service keyword – it’s literally a war out there. People will not come to you if they feel that you are not offering anything exceptional. Therefore, before you start building your marketing and branding plan, you should study the market and identify ways to differentiate yourself from your core competitors.

Studying is not difficult – all you need to do is to put on the shoes of a prospect, call your competitors and visit their websites to check-out how they position themselves. The difficult part comes now – creating a value proposition that will make your company the preferred one. You can take help of a marketing consultant to help you device an idea that stands-out, while offering real value to your prospects. You will need to clearly define your target market and build concrete short-term and long-term plans based on their preferences. But how do you make a plan?

More to come in the next part…

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