Content outsourcing to India
Why should you select a freelancer for your content writing needs?
Here’s why –
- Freelance writers are like lawyers, except much cheaper.
- Freelancers tend to be generalists.
- Freelancers provide a fresh point of view of your product.
- Freelancers tend to work through marketing agencies
A freelance writer, on assignment, is very much your advocate. Quite as a member at the Legal bar might, the freelancer does not have to believe in the Truth of your assertions. All he/she has to do is believe in your right to have them heard.
Good freelancers might sound expensive at the outset, but when you compare the cost of hiring a full-time writer along with all the benefits and facilities, the cost of a freelancer comes down by half. What’s more? If you are not satisfied with one writer’s style, you can always try another.
The writer’s skills are measured by her ability to present those assertions in the most favorable light possible. Give the freelance content writer the facts; tell him which interpretation of the Truth you wish brought to the forefront, and which aspects you would rather not have emphasized; then let her argue your case in Web court.
The advantage to generalists is that they avoid the messy bogs of details. Web descriptions need to be short, descriptive, overviews of your product. The graphics-intensive web pages do not need exposition as much as they need garnish; the light touch of the generalist. It is too easy for the expert in the subject to get bogged down in the details, and the devils, as they say, lie in the details. A capable web content writer does not need to know the specifics of your topic. Rather, she needs to know the framework of the rules and their application to you and your product.
A content writer knows how to access those details that may be necessary for presenting your point. Content writers are good researchers. Anyone living with an elephant in the room is most definitely going to have a point of view, most particularly of the elephant. That point of view, bound by the room and the viewer’s position vis-à-vis the elephant. To see how the esthetics of the pachyderm work with the over all scheme of the room is probably best left to an outsider. Not having to work with the elephant day after day, is, most likely going to provide a gentler appreciation for grey as a theme. The free-lancer, by definition an outsider, can provide that gentling.
Finally, there is perhaps the not so obvious administrative advantage of knowing that the freelancer, stuck for a thought, is annoying productive workers, but, not on your time.
Freelance content writing, is a phrase that might require some explanation. At its broadest, the phrase describes the process of providing the publishers with textual content for web or offline communication.
Differentiated from reporting, content writing is a more generalized form of technical writing, limiting the expertise of the writer to general overviews rather than specifics. There is, of course, room for very technical content, but that need is generally met by in-house experts or technically qualified writers. Unfortunately, those same experts have a more difficult time reducing their knowledge to a form more attractive to the net surfer.
Enter the Freelancer.
Freelance content writers, generally speaking, are Generalist.
Their expertise lies in the ability to provide the casual reader with an excuse to linger at the website. Their aim is to write content to involve the reader into more active participation. In-house writers tend to be a bit mono-maniacal in their fascinations that lead to disinterest among the readers.
So, why choose India-based content writers?
Well, aside from the fact that they are good, you, the web-publisher, have going for you:
- Numbers – Over fifty percent of India’s population is under the age of thirty and is tech savvy.
- Education – India-wide most people master English in school – the language of world business communications.
- Infrastructure – Easy internet access, and wireless technologies have opened up India, and her talents, to a degree impossible to the land based communication systems.
- Telecommunication – The sea change brought about by easy access to telecommunication and internet connectivity has had a notable effect on the creativity of India’s very large, young, educated, work force.
Consider the following scenario:
Indian content writer: “…and by when would you be wanting these two thousand well crafted, quality laden words?”
Web publisher: “Yesterday”
Indian content writer: “Done”
By virtue of the time differences involved India’s capable, content writers could dash off those two thousand words, e-ship them out to the Chicago-based publisher Tuesday morning, for arrival at destination desktop, Monday evening, Central Standard Time.
The advantage to you, the purchaser of this service:
Most freelance writers in India who are looking for work would be available on the net. You can post your requirements on all major freelance sites and then just wait for writers to approach you. They would charge you much less than their counterparts in other countries.
Facility in the spoken language, accents, intonation and the like have become irrelevant. After all, the skill being tested is the written facility with the language, not the social skills, which, given the social abilities of the creative is probably just as well.
Best of all, since freelancers are hired on an as needed basis, you don’t have a writer with nothing to do hanging around the coffee pot getting in the way of your productive experts.
All in all, given the efficiencies of the numbers and their ready availability, using India and her freelance writers to augment your web wares is, at bonus evaluation time, going to be noted as an Official Good Thing.